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2025: A record-breaking year for annuity sales via banks and BDs
In 2025, favorable economic conditions, along with aging demographics and more advisors selling annuities, led to record-breaking individual annuity sales in 2025. Banks and broker-dealers did especially well, a new survey finds.

Saltzman Associates
Mar 181 min read


Wirehouses’ Volume of Individual Annuity Sales Rose 18% in 2025
Sales of RILAs at the four full-service national broker-dealers rose 37% year-over-year, according to a new report on annuity distribution

Saltzman Associates
Mar 21 min read


2025 Annuity Market Year In Review: Insights from Saltzman Associates
Since 2016, Saltzman Associates has been collecting and benchmarking institutional distribution annuity sales data. We are pleased to present our insights and expertise regarding the annuity market, sharing what we have learned over the past year.

Todd Giesing
Feb 193 min read
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