2025: A record-breaking year for annuity sales via banks and BDs
- Saltzman Associates
- Mar 18
- 1 min read
March 18, 2026 Article featured in InsuranceNewsNet
In 2025, favorable economic conditions, along with aging demographics and more advisors selling annuities, led to record-breaking individual annuity sales in 2025. Banks and broker-dealers did especially well, a new survey finds.
Higher interest rates allowed insurance companies to offer attractive crediting rates on accumulation products and payout rates on guaranteed income products, a major factor in sales.
According to Saltzman Associates’ inaugural annuity market year in review, which looked at institutional distribution, nearly all product lines experienced growth, with registered index-linked annuities seeing the largest growth rate in 2025 at 17%.
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