The Slippery Slope of Subsidization

Jun 3
1 min read
Updated: Sep 17

There’s a number by which every FIA is judged: the S&P 500 cap. It’s the figure that dominates sales presentations, drives competitive positioning, and often determines whether a product flies off the shelf or collects dust. But here’s what most people don’t
realize.
That shiny, competitive cap plastered across marketing materials might actually be a modest crediting budget wearing a very expensive disguise.


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